who attended the network knows that every day you bump into post by different names, but with similar goals and assumptions. Today, in an open discussion on the group by Nicola Mattina "Social Media Club" in LinkedIn read: " Social media monitoring: Objectives " → What are the possible targets of activity to monitor social media? Citing Nathan Gilliatt will highlight four areas of interest
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measure online audiences
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track user-generated content
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measure online reputation
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search marketing
to which the same Nicholas adds:
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risk analysis → This area can be viewed with a horizon more or less wide. The risks may relate to products and services company, or the market, regulatory systems and so on
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customer support → Organizations can identify potential problems and deal with emerging to time and at same time, they can provide support in the places where are the customers, instead of waiting for them to turn to the customer care
Being a short discussion of whether the post requires commentators, experts, and in fact ends with a statement that performs almost function question: "of course each of these areas deserves attention to understand what are the specific objectives that must be pursued. The latter, on the other hand, are influenced by the practices of individual business areas that deal with the issue. "
Then I run into another discussion on LinkedIn, which always has the title "Is there room for within the mobile mktg marketing strategy of your company or companies your customers? "
Inside we read a few concepts very clear:" the use of mobile phones in Italy is particularly impressive in terms of usage and penetration, how to leverage this to build a mobile experience with our customers? In accordance with the goals, but also to the budget, the options are different, here are some:
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create a site can also be accessed from smartphones
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create a version. Mobi of your website
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create an application for iPhone or simbian, Android
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start a mobile marketing campaign or adv. on telephone operators
Among those present, the answer-the most interesting comment suggests Fabio Biccari:
the topic is close to me and I can assure you that in fact the market is very interesting and evolving ... but why points:
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create a site that can also be smartphone smartphone to date is not a particular phone model used by pubbici young, it is interesting for companies that cater to a target business (but even there there is a BB to act as a master)
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create a version. mobi your website using the wap / mobi is very interesting and ever- growth, are increasingly the company to invest in this channel media. As of today, especially companies that offer content MVAs to use it but can be very interesting publication by the Social Network ... Facebook is one example
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or create an iPhone application for simbian, Android iPhone simbian and are the master! invest today in iPhone applications can be very interesting, but we know the appropriate channels of promotion. Android is still too early, do not invest special resources
Fabio's conclusion points out that mobile marketing can be very interesting not only for companies in the industry and the user, especially with the growth of new mobile phone models and flat fares operator, has become increasingly inclined to use the phone as a mini computer.
My conclusion refers to a last post appeared today on Key4Biz screaming "Facebook: Italy is in boom. The visitors grew by 2700% in one year "and they often hear of digital divide, broadband that does not take root, of Italians away from the prosumer role in vogue these days .. facebook, twitter and why not, should serve as a trigger for the much juicy "value-added services" in mobile telephony, but probably only when firms observe the Cluetrain Manifesto as the only way to create conversations with customers that goes from TV to the Web to your cellphone in your pocket.
